by Will Schreiber

It’s good when things are bad

I mentioned the “We’ll See…” Fable1 to a friend at Friday Coffee this morning. He immediately raised his mug for a cheers. “Brother I love that fable.”

The status quo never stays. Bad things don’t last forever. Good things don’t last forever.

This has been so universally true in my life that, by the Law of We’ll See, it’s good news when things are really bad.

When there are layoff rumors, when the stock market has cratered, when inflation is rampant, when banks collapse, when sales efficiency slows and when weather turns for the worse and when AI threatens humanity’s existence… get ready.

  1. I first heard the fable from Derek Sivers. But it’s all over the place now.↩︎