by Will Schreiber


“He needs to get off Twitter.”

“Why doesn’t he hire someone to watch what he says?”

“He shouldn’t have taken a puff on Joe Rogan’s podcast.”

I’ve long believed Elon Musk has taken the Donald Trump approach to Twitter. Tesla is constantly in the news. Sometimes it’s because of the carbon emission dragon they’re slaying. But other times it’s merely because of controversy.

This is how you become a cultural icon with a $0 ad budget:

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